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NLP & Thinking Skills
Table of Contents
- NLP-introduction
- NLP-selling and Influencing
- NLP-training
- Thinking Skills & Creativity
- Training Games
-
Memes-the new mind viruses
NLP- An Introduction
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Book Description
Sue Knight takes a fresh look at the most recent developments in this
completely revised and updated toolkit of exercises, examples, and action
tips to accelerate learning, increase creativity, and manage the
unpredictability of our business and personal lives.
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Using your brain for a change
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NLP-Selling and Influencing
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Influencing With Integrity: Management...
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Reviewer: sbryks
Although this book is 10 years old, it remains very "current"
and powerful. Communicating is the essence of what people do, and so often
failure of good communications inhibits and injures. The book offers a
great insight and practical approaches to improving communications and
negotiating for positive outcomes. A "must" for anyone, but
especially for people whose work involves communicating with others (most
of us). |
Words that change minds |
This book presents
meta-programs (the content-free filters we use to make up our model of the
world) in a simple, understandable and highly readable way. It's based on
the Language and Behaviour (LAB) Profile developed by Rodger Bailey - a
simplification of the original 60 (!) meta-programs down to 14, along with
the questions you can use to elicit them. This is a kind of psychometric
test, although as people may have different meta-programs in different
contexts, and they may change over time, it's not about pigeonholing people.
Shelle also tells you the kind of language to use to reach particular kinds
of people - useful in sales, negotiation, motivation and deciding who to
hire for a particular job. The book is chatty with a good sense of humour.
As an NLP trainer I recommend it!...
A.Smith |
Influence : The Psychology of Persuasion |
Amazon.com
Arguably the best book ever on what is increasingly becoming the science
of persuasion. Whether you're a mere consumer or someone weaving the web
of persuasion to urge others to buy or vote for your product, |
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NLP-Training
Training With NLP |
Book Description
"A monumental feat...the organization of the fundamentals of training
into a practical primer and valuable reference for anyone who wants to
know more about designing effective ways to train."--Christina Hall |
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Thinking skills & Creativity
Software
for your brain |
In his new book, Software For The Brain, Dr Hewitt-Gleeson
argues that our brain can be programmed just as a computer - or a
dishwasher - can. Furthermore, he argues that our brains, or "necktop
computers", have been infected by a virus, the same sort of virus
that computers get infected with from time to time.Reviewer: Steve 'Saus'
Outtrim |
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Training Games
http://www.amazon.com/exec/obidos/ASIN/0446674559/thevoicebusin-20
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Memes-The new mind viruses
Virus
of the Mind |
Amazon.com
If you've ever wondered how and why people become robotically
enslaved by advertising, religion, sexual fantasy, and cults, wonder
no more. It's all because of "mind viruses," or "memes," and those
who understand how to plant them into other's minds. This is the
first truly accessible book about memes and how they make the world
go 'round.
Of course, like all good memes, the ideas in Brodie's book are
double-edged swords. They can vaccinate against the effects of
cognitive viruses, but could also be used by those seeking power to
gain it even more effectively. If you don't want to be left behind
in the coevolutionary arms race between infection and protection,
read about memes.
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The Meme Machine |
Amazon.com
In
The Selfish Gene, Richard Dawkins
proposed the concept of the meme as a unit of culture, spread
by imitation. Now Dawkins himself says of Susan Blackmore:
Showing greater courage and intellectual
chutzpah than I have ever aspired to, she deploys her
memetic forces in a brave--do not think foolhardy until you have
read it--assault on the deepest questions of all: What is a self?
What am I? Where am I? ... Any theory deserves to be given its
best shot, and that is what Susan Blackmore has given the theory
of the meme.
Blackmore is a parapsychologist who rejects the paranormal, a
skeptical investigator of near-death experiences, and a practitioner
of Zen. Her explanation of the science of the meme (memetics) is
rigorously Darwinian. Because she is a careful thinker (though by no
means dull or conventional), the reader ends up with a good idea of
what memetics explains well and what it doesn't, and with many ideas
about how it can be tested--the very hallmark of an excellent
science book. Blackmore's discussion of the "memeplexes" of religion
and of the self are sure to be controversial, but she is (as Dawkins
says) enormously honest and brave to make a connection between
scientific ideas and how one should live one's life. --Mary Ellen
Curtin --
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The
Electric Meme |
From Publishers Weekly
In his defining book, The Selfish Gene, Oxford biologist Richard Dawkins
sought to describe cultural evolution in biological terms with the newly
coined term "meme," a metaphorical information particle that replicates
itself as people exchange information, as the cultural equivalent of the
gene, the replicating agent of biological evolution. Here, Cambridge
anthropologist Aunger (Darwinizing Culture: The Status of Memetics as a
Science) theorizes on the nature of this so-called "thought gene." In doing
so, Aunger coins a term of his own, "neuromemetics," proposing that memes
are in fact self-replicating electrical charges in the nodes of our brains.
The author explains that the shift in perspective from Dawkins's purely
social memetics to a memetics working at the intercellular level is akin to
sociobiology's view of social behavior as a genetic trait subject to
evolution. This is an ambitious book on a par with Susan Blackmore's The
Meme Machine. Unlike the handful of pop-culture treatments out there, Aunger
steers clear of the popular image of the meme as a VD-like brain parasite
passed by word of mouth. That said, this book is that rare hybrid of
crossover science writing that carries enough intellectual punch to warrant
thoughtful peer review, and yet should appeal to those ambitious general
readers who are in the market for a megadose of mind candy.
Copyright 2002 Cahners Business Information, Inc.
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The Selfish Meme |
Book Description
Culture is a unique and fascinating aspect of the human species. How did it
emerge and how does it develop? Richard Dawkins has suggested that culture
evolves and that memes are the cultural replicators, subject to variation
and selection in the same way as genes function in the biological world. In
this sense human culture is the product of a mindless evolutionary
algorithm. Does this imply that we are mere meme machines and that the
conscious self is an illusion? Kate Distin extends and strengthens Dawkins's
theory and presents a fully developed and workable concept of cultural DNA.
She argues that culture's development can be seen both as the result of
memetic evolution and as the product of human creativity. Memetic evolution
is therefore compatible with the view of humans as conscious and
intelligent.
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Meme |
Book Description
What is the nature of reality? Where did we come from? Is there a God? What
is the point of life? Give your brain a shake and take on a radically new
understanding of your world by joining author Sean Sinjin as he fills in the
gaps in our contemporary understanding of everything from physics to
religion, from the universe's birth to its death, and how to find happiness
in the midst of all this seeming chaos. Meme pits science against the
supernatural in a final pitched battle that can only end with the truth.
Intentionally written with the layperson in mind, the entertaining
analogies, diagrams, and clearly stated concepts construct a complete and
purpose-filled perspective on what reality really is. An open mind and heart
are the only prerequisites - but be warned, the concepts introduced herein
can be quite overwhelming and may change your life forever.-- |
Genes,
Memes and Human History |
Book Description
Today, many scholars show more interest in unscientific attempts to
empathize with ancient peoples than in obtaining valid knowledge
about the past. Archaeologists have become failed ethnographers,
forever regretting the demise of the people they would like to talk
to. Stephen Shennan provides an ambitious blueprint for a new
approach to archaeology, based on the application of the latest
neo-Darwinian evolutionary ideas.
What is the history of human populations? How are cultural
traditions maintained and changed over time? Why did people destroy
their environments in the past and were they ever conservationists?
What led to the emergence of marked social inequalities? These are
some of the important questions that evolutionary archaeology can
answer.
Shennan opens with the study of animal behavior, as acted upon by
natural selection, and goes on to demonstrate that the same ideas
can be applied to human societies, not just through the genes but
also through culture, our second inheritance system. He then looks
in detail at population history, methods of subsistence, male-female
relations, social evolution, and competition and warfare.
Fascinating insights emerge. For example, the unique time-depth of
archaeology can be used to show that human populations have expanded
and then crashed far more frequently in the past than has hitherto
been realized. Similarly, the rise of plough agriculture may well
have led to increasing control of women by men.
Ranging from life history theory to game theory, and from the
origins of farming to the collapse of societies, the book takes us
on a thrilling intellectual journey. 50 b/w illustrations.
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Dawkins' God
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Book Description
This is the first book-length response to Richard Dawkins, author of some
of the most popular scientific works, such as The Selfish Gene and The
Blind Watchmaker. Dawkins has become perhaps the world’s best-known
atheist, noted for his hostile and controversial views on religion. This
wonderfully argued book explains and examines Dawkins’ scientific ideas
and their religious implications. Head-to-head, it takes on some of
Dawkins’ central assumptions, like the conflict between science and
religion, the "selfish gene" theory of evolution, the role of science in
explaining the world, and brilliantly exposes their unsustainability.
Moreover, this controversial debate is carried on in a style which can be
enjoyed by anyone without a scientific or religious background.
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The Complete Universe of Memes
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Book Description
Whitling takes his tongue out of his cheek to give you straight talk
about malignant parasitic memes, how to discern your lifetime aims, and
what is at stake for mankind. The fiery end of human life may not be
from bombs or plagues: Learn what NASA is keeping its eyes on now.
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Everyday Magic: The power of memes |
Book Description
This book shows you how to change your life by systematically
examining and understanding your memes and life patterns.
Memes are learned attitudes or behaviors, decisions and beliefs.
Memes determine how you think, how you act, who you are. We learn
memes by watching our parents' example, by indoctrination in schools
and religious training, by watching and listening to our friends and
the news on TV.
We all live magical lives. Memes act like spells that make the
same things appear and disappear again and again in our lives. Memes
create an Everyday Magic that makes life magically consistent.
Change your memes: Change your life.
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Guerrilla Creativity |
Book Description
The guru of the Guerrilla Marketing series, which has sold more than one
million copies, shows small business owners how to cut through the clutter
of new information with simple, powerful ideas that customers will find
irresistible.
Today, with more than four thousand marketing messages assailing consumers
daily, it is more important than ever to create an original, appealing, and
memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers
how to craft such messages using memes -- simple symbols that represent
complex ideas.
Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they
can be images, such as the Red Cross or Betty Crocker. They can even be
actions, like drenching a victorious coach with a barrelful of Gatorade. The
best memes can propel a product or service to the pinnacle of success.
As no other book has done before, GUERILLA CREATIVITY shows how even someone
who doesn't consider himself creative can make memes that work. Using a
variety of examples of memes both good and bad, Levinson guides readers step
by step through the process of fashioning marketing materials that result in
increased sales, savings, market share, and profits. Along the way he
reveals the fifty reasons people buy things, the ten biggest marketing
myths, ways to make your message instill hope, surprise, and urgency, and
many more wise, surprising notions that readers can readily translate into
profits.
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The Selfish Gene |
Amazon.com
Inheriting the mantle of revolutionary biologist from Darwin,
Watson, and Crick, Richard Dawkins forced an enormous change in the
way we see ourselves and the world with the publication of The
Selfish Gene. Suppose, instead of thinking about organisms using
genes to reproduce themselves, as we had since Mendel's work was
rediscovered, we turn it around and imagine that "our" genes build
and maintain us in order to make more genes. That simple reversal
seems to answer many puzzlers which had stumped scientists for
years, and we haven't thought of evolution in the same way since.
Why are there miles and miles of "unused" DNA within each of our
bodies? Why should a bee give up its own chance to reproduce to help
raise her sisters and brothers? With a prophet's clarity, Dawkins
told us the answers from the perspective of molecules competing for
limited space and resources to produce more of their own kind.
Drawing fascinating examples from every field of biology, he paved
the way for a serious re-evaluation of evolution. He also introduced
the concept of self-reproducing ideas, or memes, which
(seemingly) use humans exclusively for their propagation. If we are
puppets, he says, at least we can try to understand our strings
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